The second half of the Internet
How the world’s poor are discovering leisure online
and what companies are doing to help
The chief of Madhogarh, a picturesque village nestled beneath a 17th-century fortified palace in the heart of Rajasthan, came to Indra Sharma three years ago to ask if she would attend a workshop. “Something about the internet,” Ms Sharma, a 40-year-old child-care worker, recalls. She had no particular interest in this internet thing. But she liked the idea of learning something new, so she went along. She and a handful of women from nearby villages were all given a smartphone and some basic lessons in how to use it.
“First we had to learn how to turn it on and off,” says Santosh Sharma (no relation), a 24-year-old schoolteacher from the neighbouring village. Once they had mastered that, they got down to the essentials: “How to take a selfie, WhatsApp, Facebook, YouTube, how to search.”
That was in September 2016, when nobody in the villages had a phone. “Now everybody has
Hinter den Kulissen von Big Business.
Sie haben keinen Zugang? Jetzt gratis testen!
- Aktuelle Insider-Geschichten über Strippenzieher, Masterminds und Hasardeure sowie Trends und Analysen aus der Wirtschaft
- Jeden Monat die digitale Ausgabe des manager magazins
- Jede Woche die besten Originaltexte aus „The Economist“
- Ausgewählte Texte aus dem Harvard Business Manager
- Einmal anmelden, überall nutzen – mobil, Web, Tablet, auf allen Ihren Geräten.
- Flexible Laufzeit, jederzeit online kündbar